Master Business
Build a company that survives — models, pricing, growth, unit economics, and the path from idea to revenue.
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Start learning →Startup business models
Understand startup business models — how each makes money, the unit economics that decide viability, and the trap of conflating revenue with model.
Product-market fit
Recognize product-market fit — strong organic pull, retention that holds, and the signals that separate it from polite interest.
Customer acquisition cost
Measure customer acquisition cost honestly — full cost in, payback period, and the channels that actually compound versus burn.
Go-to-market strategy
Build a go-to-market strategy — pick the wedge, define the buyer, and design the motion that gets the first 100 customers.
Pricing strategy
Set pricing strategy — anchor on value not cost, segment by willingness to pay, and respect the signal price sends about quality.
Network effects
Understand network effects — why some products get more valuable with more users, the types of effects, and the rare moat they create.
Unit economics
Run the numbers on unit economics — contribution margin per customer, payback time, and why losing money on every order rarely scales.
Series A funding
Understand Series A funding — what investors expect, how valuations get set, and what changes structurally after the round closes.
Bootstrapping vs VC funding
Compare bootstrapping and VC funding — the tradeoffs in speed, ownership, optionality, and the kind of company each makes you build.
Cash flow management
Manage cash flow — profit isn't cash, runway is what kills you first, and a 13-week forecast separates panic from clarity.